What is a Variable Data Printing Press and How it works?
The variable data printing press is a type of printing that uses software to modify the digital printing press output to personalize every print with unique details from a database or a spreadsheet. This digital printing process helps develop direct mail pieces in one run and is based on customer data elements. These data elements include age, address, customer name, income, gender, purchase history. Variable printing machine is used for address but is also used for personalizing text, graphics, or the complete marketing message, so it becomes more relevant. Importance of variable digital printing Organizations are nowadays looking for exciting and modern ways for connecting safely with all the customers. This has ultimately resulted in the growth of the VDP Or Variable Data printing press , a software that lets businesses send their recipients some customized mailers. VDP helps save companies' resources, time, a...